Congratulations your apps are approved and live in the stores!
But, sometimes its hard to find them… Now it is due time to Promote your apps!
If you have a problem finding the app that means google and apple need to understand that you app is live and needs to be promoted.
The first step is to give your download links of the apps to your friends/clients and ask them to download and write 5 star reviews.
It will help your app be promoted
you can take your stores links from the marketing tools tab in your app dashboard.
Find out how to get your app featured on Apple’s App Store by reading this guide.
Incredible work you’ve done on the app that you’ve developed for the iPhone. You were able to pass without any problems via Apple’s approval procedure. You had been holding out hope that this day will finally come for quite some time now.
Congratulations! On the other hand, now is hardly the time to kick back and relax. If nobody downloads your app, it won’t matter if it’s the greatest app in the history of the planet. The first uptick in downloads is going to be terrific, but what about in three weeks’ time?
How much longer will that be? Is it been that long? That’s a significant amount of time. How do you plan to advertise your app once its initial appeal has worn off and other similar apps have appeared on the market?
The App Store presently provides access to more than 1.2 million different software programmes for download. Even when consumers have a good idea of what they want to find, it might be difficult to track down the appropriate app. Building an amazing RSS reader for the iPhone just to have it buried on the fourth page of search results for “rss readers” is a source of aggravation that can only be described as severe.
Apple’s algorithm for the App Store operates in a manner that is distinct from that of Google’s search engine.
Users, not algorithms, are the primary force behind this phenomenon rather than the algorithmic system. The only two indicators that are utilised to determine relevance are downloads and keywords, both of which are produced by individuals.
In spite of the quirks of the Software Store, there are a number of things you can do to boost the ranking of your app and increase the number of downloads it receives.
In this article, I will demonstrate how you may accomplish this goal while minimising the amount of money spent on advertising.
The first thing you need to do is zero in on the keywords you want to rank for.
This is the most important part of optimising your software for the App Store, therefore you should focus on it first. You won’t run into any problems as long as you are well-versed in SEO best practises such as keyword research. In the off chance that you need them, here they are:
As a general guideline, you should avoid including the names of specific companies or products in your content. Stick to using keywords that are directly related to the topic at hand (unless you created it).
Find the most important terms and those that are most closely linked.
Your list of keywords should be organised in descending order of significance, with the most significant terms appearing first.
If you want to appear in search results on the App Store, you need to include the keywords you’re looking for in the description of your app. The built-in search engine does not provide recommendations or tailor the results depending on the user’s past inquiries. It’s all about finding the right keywords. Apple has provided a detailed lesson on how to select keywords for your app in the hopes that it would assist you in doing so.
A like situation exists with the app descriptions, the sole purpose of which is to advertise the app. It is not shown in any of the search results on the App Store. Despite the fact that this is the case, you should nonetheless make the effort to provide a comprehensive description of your application.
When you are promoting your app, selecting the right keywords to use is just as important as having an appealing description that includes a distinct call to action. It’s possible that this will set you apart from the other people in the room.
Promote your apps on Sites That Accept Submissions from Directories
There is a wide range of applications for app directories, particularly for app creators and app marketers. Users will have an easier time locating your application if it is part of a reputable directory, which can lead to an increase in the number of downloads your app receives. On the other hand, as a consequence of this, the App Store’s rankings could improve.
Even if your keywords are well optimised, you will still need downloads and ratings in order to rank higher in search engines than other users who have used the same keywords. A quick search on Google will reveal that those who want to market their apps in this manner have access to a number of different directory choices.
Interact with Blogging Community
If your app receives a favourable review from a well-known technology website or blogger, this can assist in propelling it to the top of search results. Being listed on one of these websites usually results in a significant increase in the number of downloads received. Don’t be afraid to reach out to prominent bloggers and ask for a review of your product; you may learn a lot from them.
It would be a fantastic opportunity for those interested in technology to get their hands on an early version of the programme you are developing. Paul Stamatiou offers a useful checklist of considerations to bear in mind when approaching bloggers as potential clients. You should use common judgement whenever you ask someone to evaluate your app, just as you would with any other kind of pitch.
Do not try to sell an app geared toward children to someone who makes it very clear on their blog that they do not have any children. Do not let the fact that you got a few “no” answers or no responses at all dampen your spirits. Even if you have the most amazing software in the history of the planet, you still won’t be able to get everyone to reply to you no matter how hard you try.
It’s time to rethink the moniker you’ve given to your application.
Few things have as much of an impact on rankings inside the App Store as the app’s name, which is typically determined far before a developer or marketing agency ever considers optimising for the App Store. This is one of the reasons why it is important to choose a name that is descriptive of the app. You ought to picture your name as the header at the top of a website. As a direct consequence of this, the name will be considered more significant than the keywords.
If you want an alarm clock app to have a better chance of ranking higher for relevant keywords, it is best to promote an app with the name “Ultimate Alarm Clock for iPad” rather than an app called “Clockio.” You should include numbers at the beginning of the name of your application if you want it to be on the first page of the search results when users sort by name. On the other hand, it’s possible that a more long-term strategy won’t be the ideal match for your software. However, if your goal is to maximise profits in the near term, this is not the best option.
It’s possible that “10,000+ Downloads – Ultimate Alarm Clock” might be a good name for your app right now. In addition, this name has the added benefit of highlighting the number of downloads, likes, and reviews that your app now has.
Create a screenshot of your software, and distribute it without charge.
It should come as no surprise that a free product would receive more downloads than a paid one, even at the premium price of $0.99. To put it into perspective, why not choose one of the two options? There are several instances in which the same software may be found at the top of the rankings for both free and premium programmes. This is not a case of coincidental occurrence. The prevalence of apps that provide “Lite” or “Free” versions has increased.
There was a moment when both the iPad and iPhone versions of Cut the Rope Lite held the number one spot in their respective rankings. The free edition of the game allows players to get a sense for how the game is played, but it misses some of the better levels and other features of the paid versions (which is advertised often throughout the lite version). This is an excellent way to put the app’s leftovers to good use.
They most likely have high hopes that Cut the Rope will bring in as many paid downloads as is humanly conceivable. Despite this, the software is still in the process of being created. It is simple to leave out a few interesting elements for the purposes of marketing, and it is also simple to provide a free version that includes those features.
If it isn’t already active, Facebook Connect should be turned on.
There is no better place to market your app than on Facebook, which has more than one billion people that are active on the platform every single month. If you have some spare cash set up for advertising, the in-app promotion option provided by the platform is certainly something you should investigate more. You have the ability to promote your app directly in the feeds of users, and those people may download your app without ever having to leave the Facebook app itself.
You may try encouraging your customers to spread the news about your software on their own as an alternative to paying for advertising. This would save you money. Utilizing Facebook Connect makes the process extremely simple. Build within your application a function that enables users to broadcast their high scores to the rest of the app’s user base or to their Facebook friends, whichever audience you want.
Users of the alarm clock app Nightstand may post their alarm on Facebook and have their friends see it. When I shared it, the following was the response:
As a result of this, hundreds of my Facebook friends have been exposed to it. This is a strong message since it has my personal seal of approval attached to it.
The folks at Nightstand have done a great job.
7. Change Your Icon’s Colors
Your app’s icons serve as its public face in the App Store. No matter how much I like the app’s description or how high it ranks on Google Play, if the app’s icon is poor, I won’t even bother installing it. If you don’t put in the time and effort to create a quality icon, all your hard work on the app will be for naught.
App Store icon design best practises may be found on Pixel Icon’s website. You may even get a head start by using the site’s free template.
Reduce the Size of Your App
ReadWriteWeb spoke with Baptiste Benezet of faberNovel about how his iPhone app’s size affected sales:
Users were able to utilise RATP on their 3G networks, which allowed for a significant increase in sales after the RATP application’s download size was decreased to less than 10Mb (rather than via the web-based App store).
You want to make it as easy as possible for people to download your app from the App Store. Users on 4G plans may be reluctant to utilise your software if it is more than 10 MB (unless they have unlimited data).
If your app is too huge, it may take up too much space on older devices, or it may make consumers question why your app is so enormous. If feasible, consider lowering the size of your app.
Appreciate Your Customers appirater 1
Encourage your app’s users to give it a rating and write a review. There are scripts that can do this for you. One of the most well-known is Appirater, which caters to die-hard users.
If a user has been using the app for 30 days and has run it at least 15 times, a script is activated. A pleasant invitation to rating the app is immediately generated in the App Store. Your app’s most active users may easily leave a huge number of reviews using this method, which isn’t intrusive at all.
You may send push alerts to your users asking them to submit a review or urging them to do so. The use of in-app requests to write a review also works effectively. Please use caution when requesting user feedback via push notifications or in-app inquiries.
Others find these intrusive and could become enraged at the sight of them. It’s important to find ways to ask for evaluations without being too bothersome, as doing so too often might lead to uninstalls or customer complaints. Negative reviews may be quite damaging to your business, so is it really worth taking the chance?
10. Make a Name for Yourself on Twitter
Why not use Twitter to promote an app in the same way you use it for other marketing campaigns? Twitter has proven to be a powerful tool for promoting mobile apps. Rovio, the company behind the Angry Birds games, has amassed a following of more than 70,000 people on Twitter.
Consider the fact that creating a Twitter account opens you up to two-way communication with your followers. Your software and its features should be discussed freely, and you should be prepared to answer questions about them. Set aside a few minutes each day to monitor your Twitter feed and respond to mentions.
Consider searching for any mentions of your business or app so that you may respond promptly to any issues, criticisms, or even praises that may arise. Here are five techniques to increase the number of people who discover your app on the Apple App Store. Have any thoughts of your own that you’d like to share with the community?